AI is already being used across dealership roles with many teams now having access to generic AI tools. But as adoption grows, are dealerships giving teams the structure, guidance and confidence to use AI safely and effectively?
Walk-in customers are once again the biggest source of dealership enquiries, but today’s visitors arrive better informed and with wider choices. Are sales teams adapting their approach to convert showroom footfall into sales and stronger customer relationships?
ESG audits are being introduced across a network of 9,700 garages, signalling how closely fleet operators are now examining their wider supply chains. For dealerships, this raises the bar for customer conversations around procurement, sustainability and long-term fleet strategy.
Across the automotive market, there is a growing shift in where performance is being driven from. For many dealerships, the focus is moving beyond acquisition alone and towards how well existing customers are retained, supported and developed over time.
As the EV transition continues to be driven by ZEV targets and facilitated by automotive brands offering more choice and visibility in showrooms, the customer journey is still evolving and this presents a challenge for retailers.